Commercial in the Desert

The land around the Dead Sea is fairly desolate, except for a few places nourished by fresh springs or irrigation. We stopped at one of the lush sites to float in the salt-soaked waters, but we could easily see the parched land around us. As we walked toward the Sea, we glanced back to see the makings of an excellent commercial:


A Coca-Cola truck making a delivery in the middle of the desert.

Of course, it wasn’t an actual commercial. Coca-Cola trucks make deliveries in many places, and since this particular area attracts tourists and locals, a truck likely makes daily or weekly deliveries. The truck was on its normal route, but I caught a snapshot that, in my mind, created a representative ad for the product it carried.

It made me wonder what other generalizations I make. What do I “snap” in others’ lives that become a generalization about them that may or may not be accurate?

What do others “snap” of my life, and how accurately do those snaps capture the reality of who I am?

If someone took a photo of you today, even right now, and created a commercial depicting your life, would it accurately reflect your life? If not, what do you need to change? People are watching your normal route. Make sure you pay attention to the impressions you are making along the way.

We are asking that you may be filled with the knowledge of His will in all wisdom and spiritual understanding, so that you may walk worthy of the Lord, fully pleasing to Him, bearing fruit in every good work and growing in the knowledge of God. (Colossians 1:9b-10)

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